A Positive Approach to Parenting

From time to time, all parents need a little help. Sometimes, a piece of solid, encouraging advice can help you have an “a-ha” moment that changes the way you think and act. Instead of focusing on what’s wrong with kids, our positive, strength-based approach to parenting focuses on what’s right with kids (and parents), and the small, everyday steps you can take to help kids be successful in the future.


Research tells us that parents are most effective when they adopt the loving, firm authoritative style of parenting.2,3,4

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Research and Real-World Experience

Behind our advice and approach are research-based information and tools that have been put to the test in the real world, as well as a panel of experts in parenting, child psychology, and related fields. The core of our approach is built on Search Institute’s Developmental Assets®: 40 common sense, positive qualities and experiences that help influence the choices kids make.