Media and Advertising
The Digital AgeThere is no doubt that there are enormous benefits to being a member of this remarkable cohort, often nicknamed “Digital Natives.” As young people navigate this wired world, they are developing the skills that are critical to their academic success and, ultimately, their capacity to compete in the global economy. The same electronic screens that give young people access to a world of information, friends, and entertainment also give marketers, advertisers and producers direct access to them. In addition to communicating and being entertained for 53 hours a week, children and youth are also consuming powerful messages, stories, and images that will shape their understanding of who they are, what they should have to fit in, and how they should think, look, and act.
Unmasking the MediaThe Unmask the Media Project was developed by the Youth Philanthropy Initiative. Based in Tulsa, Oklahoma, Unmask the Media is a student-run program that addresses the issue of the media’s negative effects on teenager’s self-perceptions.
This campaign is a prime example of youth using the media for good. Watch as young people use the tools of their generation (video and images) to urge their peers to critically think about the media messages they consume.
1. Gentile, Douglas; Walsh, David, A normative study of family media habits (Minneapolis: National Institute on Media and the Family, 2002).
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Dr. David Walsh is the founder of the National Institute on Media and the Family, a nationally recognized expert on brain development, and an authority on media.
Erin Walsh is a founding partner of Mind Positive Parenting, and a nationally recognized social media, body image, video game violence, and adolescent brain development expert.
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This experiment conducted by the National Institute on Media and the Family (1996-2009) demonstrates the power that media has over young children.