Get Moving This Summer!

What better time than summertime to be outdoors with our families? This season, we're drawing inspiration from First Lady, Michelle Obama's Let's Move! campaign to get moving and stay moving with our families all summer long... Last year, First Lady, Michelle Obama launched Let's Move!, a national initiative dedicated to solving the challenge of childhood obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. We love the fact that the campaign combines comprehensive strategies with common sense. Let's Move's philosophy holds everyone responsible for reducing childhood obesity, and they are working hard to provide the resources and fostering environments needed to support healthy choices. Since the launch of Let’s Move! in February 2010, a great deal has been accomplished. Here are just a few examples of the positive change that's happening:
  • The Healthy, Hunger-Free Kids Act, a groundbreaking piece of legislation, was signed into law so all kids have healthier food in school and even more have access to a healthy lunch.
  • A coalition of the Fruit and Vegetable Alliance, the Food, Family and Farming Foundation and the United Fresh Produce Association has committed over the next three years to put 6,000 salad bars in schools across the country, making fresh vegetables a more accessible choice for children.
  • Parents are demanding better food choices and Let’s Move! is working with businesses to meet the challenge. Examples of this include Walmart’s Nutrition Charter, that is designed to bring healthier and more affordable foods to the 140 million customers that shop at their stores each week and the Healthy Weight Commitment Foundation pledging to reduce annual calories by 1.5 trillion within the next five years.
  • For the first time in decades, the White House has a Kitchen Garden. The garden has generated over a thousand pounds of food, and most importantly, kids have had a hand in seeing where their food comes from, learning it’s not scary – it’s actually fun.
  • Let’s Move! is working towards the goal of one million Americans earning the Presidential Active Lifestyle Award (PALA) by September 2011. Organizations across the country are helping meet the goal: the National Football League (NFL) alone is signing up 200,000 kids.
  • We're especially pleased with the resources for parents that are available on the campaign website. So, as summer break approaches, so does the temptation of increasing our sedentary activities (such as surfing the Internet, texting friends, watching TV shows and movies, and playing video games). However, it’s important to find a balance so that kids are doing both and getting the physical health benefits of regular exercise. Why not take a cue from the First Lady and get your family moving this summer? Check out the Sports and Fitness section of our website for everyday steps on motivating kids to exercise. Tell Us ----> How will you get your family moving this summer? __________________________________________________________________________________________________ Sources: 1. 2. Sports and Fitness, ParentFurther

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